TORY LYNE-PIRKIS | PR CONSULANT | TORY.LYNE.PIRKIS@GMAIL.COM | 07765503053
RUNNING ON EMPTY
GUY DEACON
WRAP UP REPORT: JUNE 2024
PR CAMPAIGN OVERVIEW
• Campaign reach: 195 Pieces of media coverage with an audience of 32 million.
Source Lexus Nexis.
• 20 pieces of national broadcast coverage including BBC Breakfast, BBC Radio Five
Live, BBC Central News Service, Times Radio and Talk Radio.
• 4 National Newspapers: The Times, Daily Star, The Sunday Post Scotland and Daily
Mail to run in October.
• 14 Magazine pieces including Soldier, Restless, Living with Disability, Travel Africa,
Wired for Adventure, Readers Digest, All Together NOW!, Octane Car Magazine.
• 5 podcast interviews including The Matthew Stadden Podcast, The Adventure
Podcast and The Human Advantage.
• 40 pieces of regional print coverage including Western Daily News, Western Morning
Press, Sussex World, Somerset Life, Colchester Gazette, West Dorset Magazine.
• 100 pieces of regional broadcast coverage including BBC South Today, BBC Points
West, BBC Radio London, BBC Radio Scotland, BBC Radio Wales.
• 10 pieces of digital coverage including FQ, Honest John, Book of Man, Just Auto.
• 15 events including Oxford Literature Festival and Layer Marney Tower.
• Coverage still to run: Daily Mail, Travel Africa, Wired for Adventure.
ENDORSEMENTS
Ranulph Fiennes
“An immense feat of endurance, a remarkable achievement, and a truly inspirational
adventure filled with courage and hope.
Levison Wood
"An extraordinary, challenging journey of perseverance and dedication with an important
mission to raise awareness of Parkinson's disease. This was not merely a physical journey,
but a testament of the power of the human spirit to triumph over adversity - Guy is a true
inspiration."
Jilly Cooper “An incredible journey. Guy Deacon is a true hero.”TORY LYNE-PIRKIS | PR CONSULANT | TORY.LYNE.PIRKIS@GMAIL.COM | 07765503053
Rory Cellan Jones
Guy Deacon’s inspirational journey through Africa is enthralling. With an indomitable spirit
Guy battles terrible roads, hostile border officials, mechanical breakdowns but most of all
Parkinson’s Disease - as he travels 18,000miles raising awareness and dispelling myths about
a condition which is often stigmatised."
BOOK REVIEW QUOTES
• “This is a book that should be read by as many people as possible to highlight just how
Parkinsons affects both the sufferer and those around them and also to show that
there is hope.” Jen Med Book Reviews
• “An inspiring adventure” Restless Magazine
• “Truly inspirational” Somerset Life
• “Immensely inspiring” Octane Magazine
• “Inspiring” Just Auto
NEWSPAPER COVERAGE
Run
The Times Interview ran in print and online here 13/4
The Daily Star Interview ran online here 14/3
The Sunday Post Double Page feature ran in print 10/5
Western Daily Press Ran in Print 24/5
Western Morning News Ran in Print 24/5
Western Gazette Ran in Print 24/5
Confirmed
Daily Mail Interview took place, will wait for documentary to
come out before running it in July 3/4
BROADCAST
BBC Breakfast Interview took place 11/4.
BBC Radio 5 Live Interview took place 8th April. 15/4
BBC Late Night Interview ran on Weds 9th April 9/4
BBC Central News Service Interview ran across 80 regional radio stations on
Thursday 11th April 11/4
Talk Radio Europe Interview took place 9th April 9/4
Talk Radio: Trisha Goddard Interview took place 14th April 14/4
Times Radio interview took place 22nd April 22/4
BBC South Today Interview ran on publication 11/4
BBC Points West Interview ran on publication 11/4
BBC News Dorset Ran a news story here 12/4
Podcasts
Matthew Stadlen Podcast Interview ran online here 27/3
PD Avengers Interview took place 11/4
BFBS News George Ryland interview with Guy ran 11/4TORY LYNE-PIRKIS | PR CONSULANT | TORY.LYNE.PIRKIS@GMAIL.COM | 07765503053
The Adventure Podcast Matt Pycroft interview with Guy ran 11/4
The Human Advantage Interview took place with Jeremy Paxman 15/4
Regional Radio
BBC Radio London Interview took place, listen again here 7/4
BBC Radio Solent interview took place 11th April, listen again here 11/4
BBC Radio Northampton Interview took place 8th April
BBC Radio Somerset Interview took place 8th April
BBC Radio Sheffield, Leeds, York Interview took place 9th April
BBC Radio East x8 Interview took place 9th April
BBC Cambridgeshire Interview took place 10th April
BBC Radio Gurnsey Interview took place 10th April
BBC Radio Dorset Interview took place 10th April.
BBC Radio Cambridgeshire Interview took place 10th April.
BBC Radio Leeds Interview took place 12th April.
MAGAZINES
Readers Digest Ian Chaddock interview ran online here 11/4
Soldier Magazine Rachel Clark interviewed ran in the April issue 1/4
Octane Car Magazine Book Review ran in the April issue (interview due in
the June issue) 1/4
Sorted Magazine Candy O’Donnovan. Ran in print on 17/4
All Together NOW! Tom Dowling interview ran in the February issue 14/2
Pathfinder Michael Brash interview ran in the magazine here 26/3
Living With Disability Clive Davis interview ran in print and online here 11/4
Restless magazine Sam McLoughlin interview ran online here 11/4
Somerset Life Ran in Print 24/5
Confirmed
Travel Africa Magazine Graeham Green confirmed an interview with Guy to
run in July
Wired for Adventure Magazine Graeham Green confirmed an interview with Guy to
run in July
Marshwood Vale Magazine Robin Mills confirmed an interview with Guy 10/6
DIGITAL
FQ Magazine Feature on the book ran here 23/2
Honest John Ran an interview with guy here 2/4
Able2Magazine Book Review ran online here 2/4
Battle Technology News story ran in the newsletter 28/3
Cure Parkinsons Ran story here on all UK book tour events. 11/4
Just Auto Frankie Youd. Ran interview here 12/4
The Book of Man Martin Robinson interview ran online here 11/4
Sixty Plus Surfers Simon Fine book review ran 24/5
Focus on Transport Charleen Clarke interview ran online 24/5TORY LYNE-PIRKIS | PR CONSULANT | TORY.LYNE.PIRKIS@GMAIL.COM | 07765503053
REGIONAL COVERAGE
Brynkinalt Event
The Leader Ran coverage here 18/4
Ground News Ran coverage here 18/4
Wrexham Leader Ran coverage here 19/4
Dorset
BBC Radio Dorset & Solent Interviews ran on publication 10/4
Dorset View Ran a news story here 10/4
Blackmore Vale Rachel Rowe’s interview with Guy ran in the magazine
here 2/3
The Blackmore Vale Podcast Interview ran online here 28/3
The Bournemouth Echo Hamish Bailey ran a news story 1/2
Western Daily Press Confirmed an interview with Guy 4/4
Village News Confirmed an interview with Guy 24/1
West Dorset Magazine Confirmed a feature on the book 1/2
Layer Marney Event
Outdoor Insight Ran a news story here 4/4
Colchester Gazette Ran a news story here 29/3
Essex Magazine Ran a news story here 27/3
Yahoo News Ran a news story here 28/3
In your Area Ran a news story here 28/3
An Essex Wedding Ran a news story here 9/4
BBC Radio Essex Confirmed an interview with Guy 4/4
Oxford Literature Festival
Round and About Ran a news story here 20/3
This is Oxfordshire Ran a news story here 18/3
Oxford Mail Ran a news story here 20/3
The Oxford Herald Ran a news story here 18/3
Cadbury Court
Somerset County Gazette Ran a news story here 18/3
Radio Ninesprings Interview with Guy took place 28/3
Somerset Life Confirmed an interview with Guy and Hugh 28/3
Radio Ninesprings Ran news story here 25/4
Cadbury Court Ran coverage here 26/4
Duns Castle
The Southern Report Ran a news story here 20/3
Stanstead Park
Sussex World Ran a news story here 28/3
More Radio Sussex Ran a news story here 28/3
The Great Sussex Way Ran a news story here 28/3
South Downs National Park Ran news story here 17/4
Visit Hampshire Ran news story here 17/4
Sussex Living Ran news story here 17/4TORY LYNE-PIRKIS | PR CONSULANT | TORY.LYNE.PIRKIS@GMAIL.COM | 07765503053
Grimsthorpe Castle
Lincs Online Ran a news story here 10/4
BOOK BLOGGERS
Confirmed
NovelDelights Ran review here 25/4
EchoeInAnEmptyRoom Ran blog tour review here 11/4
Sue Loves to Read Sue Wallace ran review here 11/4
JenMedBookReviews Jen Lucas. Ran here 12/4
HanLovesToRead Hannah Owen. Ran review here 15/4
EVENTS
Confirmed
Chester Literature Festival Confirmed for November
Camp Bestival Confirmed for July
Oxford Literary Festival Friday 22nd March
Stanfords Bookshop, London Thursday 11th April
Stansted Park Thursday 18th April
Layer Marney Tower Friday 19th April
North Cadbury Court Thursday 25th April
Grimsthorpe Castle Wednesday 1st May
Duns Castle Wednesday 8th May
The New Club, Edinburgh Thursday 9th May
Sturminster Newton Book Festival Friday 14th June
Brynkinalt Took place